The only guidelines I was given for the brand was to somehow illustrate the research that was being done and the name of the project in a professional but fun way. 

You can see the repeating themes of strawberry plants, greenhouses, and supplemental lighting in the logo, all which are core elements of the Strawberry PIP-CAP.

The plant, illuminated by an LED light, is certainly not to scale, but it is anatomically accurate. :) Strawberry plants are very distinctive for many reasons. Visually speaking, the fact that they have trifoliate leaves, meaning stems always branch off into groups of three leaves, is unique. You can also see the crown, at the base of the plant where new growth comes from, the white flower that will develop into fruit if given enough time, and the runner of the plant extending to the left, which develops daughter plants.